Select a character.
Loading screen... done.
Now what? I assume you're not mindlessly killing random creatures with no purpose at all. Or if you are, you secretly have the purpose of trying to have mindless fun, in which case, I'd suggest a FPS, they're great for that.
Currently my goal is Insane in the Membrane. The goblins are done. The pirates are done. The elves are starting to honor me. The faire is fairly friendly (pardon the pun). And the rogues don't really care about me one way or another.
My activities are bent towards achieving this achievement. This means farming old instances for BoP mats and librams and if I'm really lucky, a pristine black diamond or two. Also gold. I send the greens for DEing and sell the runecloth here and there. My jewelcrafter and scribe are busy finding gold to fund the purchase of more diamonds. My scribe is also busy figuring out where to get the herbs, pigments, inks, cards, and eventually decks that I'll eventually need to turn in.
Also I started raiding again and want to do well at that. I can't say I have any specific goals. Show up, kill stuff, get loot?
What are your goals in WoW?