Did Trion get hacked or is this a marketing scheme?

I got this legitimate-appearing email regarding Rift, which says scary things backed up by their own website, among them,

We recently discovered that unauthorized intruders gained access to a Trion Worlds account database. The database in question contained information including user names, encrypted passwords, dates of birth, email addresses, billing addresses, and the first and last four digits and expiration dates of customer credit cards.

You should have continued, uninterrupted access to RIFT, and we do not anticipate any disruptions to your playing time.

Nevertheless, if you own the RIFT game, you will be granted three (3) days of complimentary RIFT game time once you update your password and security questions.

I don't own it, so nothing for me here just yet.

Additionally, once you update your account and set a new password, your account will be granted a Moneybags’ Purse, which increases your looted coin by 10%, even if you have not yet purchased RIFT.

Wait, what?

I can see giving some gift to subscribers for all their mental anguish (ma epics might possibly be gone!), but "even if you have not yet purchased RIFT"...

"Hey guys, we got hacked and your information might or might not have been compromised, but you know what? Here's some free gold if you start playing!"

Weird.