I used to be enchanted by technology. I remember the times we've had a new computer at home and the oohing and ahhing and thinking it's all so great. Then we start up Netscape and go back to doing whatever we did anyway. I eventually learned that new computer equipment is quite boring for most people. Oh they might think it's fun, but give them a few days and it's all the same again.
This isn't the case now. If I got a new computer it would be fun for more than a few days. This time there's something different. Specifically, the ability to play newer games. Not being much of a gamer in the past (I was in the closet), the concept that new hardware would allow new software wasn't really relevant. But now I could dust off my unplayed copy of Dragon Age (note the lack of a 2). Or download Portal 2 (there is a 2).
In the past when new equipment was just new equipment, without content to go with it, it was pretty much wasted (I'm discounting the opinions of the people who actually bought and paid for the computers). In my current situation new equipment means new content, so it's more than just a new box with bigger numbers to describe it.
I'm sure there's an MMO analogy in there somewhere.