In real life there are jobs for people who are stupid or lazy or whatever other negative traits you can think of. They don't pay well. But like all jobs, they need management of some sort.
If real life was WoW, the CEO of McDonalds, a corporation which effectively does raids for noobs, he'd be making $15 an hour and eventually realize it's pointless and go get a new job that actually pays for his ability. But instead he is quite well paid. His management, even of noobs, is rewarded.
Could a MMO have the equivalent? Can there be incentive to run guilds which only do the entry level raids and exist for people to get their feet wet? It has to be something more than just desire to help the community, because clearly that is not enough.
Innovation through core-shell design
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