Gevlon is proud to be a cog in a winning machine, setting personal heroics aside for a greater win. Of course not a collective win... or maybe... but that's what socials do! Why, he said it himself: "Even worse if he calls a friend to fight back you enforce social beliefs: 'While I was defeated, we won'!"
Social working together to beat a better individual player: Bad.
Goblins working together to beat a better individual player: Good.
 Due to a flame war, a large number of comments have been deleted and posting in here suspended for the time being. I apologize for the inconvenience.
Getting Started in ESO (or WTF is the minimap?)
2 hours ago