Imagine that you're socially inept and awkward around women. What's the ideal activity? No not that. Yes, gaming. You can do it either with or without other people at your own discretion and no one is in your personal space. There is distance.
Real life is pushed away and ignored. The well-dressed guy with money might be intimidating at a party, but in a raid he's just another person. The good-looking guy who knows how to talk without giggling and spilling Mountain Dew on himself isn't a problem anymore. All that matters is how well he plays. No friends, no job, no life? No problem!
It's a little haven for losers.
Then some person or some company goes and ruins that. Suddenly normal people start playing. And girls. And what's a loser to do? As much as they might wish girls played what they play, the unfortunate reality for them is that girls playing what they play just brings back home their social ineptitude and awkwardness. They want girls to play what they play, but what they really want is to play what girls play. They want to play barhopping and basketball and beach and being socially adept. But those aren't games that one can simply pick up and play, or even grind up. They can be overgeared, as can be seen by unfortunate numbers of rich and entirely worthless individuals*, but in general they are skill-based, and not everyone has those skills.
The losers lose.
* This isn't an attack on the wealthy, but on that douchebag who no one likes, but he has money, so he can buy drinks until people can't see what a douchebag he really is.
Holiday Events and the Cash Shop in FFXIV
1 hour ago