By social I mean an anti-goblin: stupid and lazy and incapable of measuring myself, instead requiring the constant attention and approval of others. I would have no analytical skills, instead relying on personal biases and whatever data confirms what I already believe. I would definitely make no attempt to see the rationality of anyone who holds a differing opinion.
To start off, I'd create a blog. I'd give it a catchy name. Maybe use some alliteration. Since I'm a WoW player I'd focus a lot on WoW, so I'd use some sort of Wow race for the title.
What sort of subject matter would work? Well since I'm insecure and need to always find others to make myself look better than, I'll pick something related to gold. It's perfect! Gold isn't hard to get, so I can get a lot of it. And I can insult people who have less and call them stupid and lazy.
But I don't really want to farm. That's a lot of work. And if I farm, other people might buy my stuff and make profits from it. Then they might have as much gold as me. I can't have that. Instead I'll play the auction house, messing with prices to drive people away so I can monopolize the market. They won't fight back because they're stupid and lazy and think they have better things to do than analyze the economy.
Once I have gold I'll talk about it a lot. Then everyone will know how great and superior I am. If people don't notice me, I'll find popular blogs and start flame wars with them. That way I'll get the attention I need. Soon thousands of people will see me insulting them.
To make it seem more important than just a WoW blog, I'll make social commentary as well. But it will be the same stuff all the time: insulting total strangers and calling them lazy. It's hard work to think of anything new. Of course I won't talk only about the economy and insulting people. I'll insult people in any other way I can find.
I shall call it the Driven Draenei.
P.S. I'd also start off my posts with completely inaccurate claims on the etymology of words and then edit it without saying anything. 1984 is the best self-help book I have ever read.